Because they looked so good on stage, there is no shortage of Who picture books and this latest one – with photographs by Tom Wright and accompanying text by Andy Neill – is a welcome addition to my creaking bookshelf. The first one I bought, in 1973, simply called The Who, with pictures by Jeff Stein & Chris Johnston, has since been joined over the years by about a dozen more, and many of them have met with the group’s approval to the extent that they have contributed in some way, as is the case here. “Tom was a chronicler, with an eye for the passing moment,” writes Pete Townshend in his introduction, “and it’s a joy to be able to share all these passing moments with you all today.”
Andy Neill spent an afternoon with Pete last year sifting through Tom’s pictures, and his running commentary, alongside Andy’s typically accurate and info-packed captions, makes for not only a visual feast but also an entertaining read.
The Who have many reasons to be grateful to Tom Wright. A contemporary of Townshend at Ealing Art College in 1962, Tom introduced him to marijuana and a host of great American R&B and blues artists. Equally importantly, he would go on to become the group’s American tour manager and unofficial photographer, and many of his photographs from The Who’s earliest US tours are seen for the first time in this book.
It was Tom’s sister Antoinette who put her brother in touch with The Who again. She’d heard on the radio that the group was supporting Herman’s Hermits on a show in Florida and she urged him to call Townshend. “Tom was reluctant to bother Pete, so my best friend and I started calling every hotel in the area until we found one where The Who were staying and left a message for Pete: ‘Call Tom Wright at this number. I’m here in Tampa.’ Pete called back quickly. He told Tom he’d been searching everywhere for him.”
In 2025, with The Who esteemed as mighty legends of rock, pioneers in the art of performance and superstars both alive and dead, it seems absurd to recall that in the summer of 1967, on their first American tour, they were the support act for the far more popular Herman’s Hermits. With 11 top ten hits behind them when the tour started – The Who had one – Herman and his boys were riding the crest of wave, drawing predominantly female teenagers for whom The Who were distinctly odd, especially when they closed their brief sets by inflicting damage to their guitars, drums and amplifiers.
That first tour began on July 13 in Calgary, Canada, and closed on September 9 in Honolulu, Hawaii, a ten-week coast-to-coast jaunt on which they often played two - sometimes three - shows in one day. It was a gruelling experience and probably not worth the effort. “It got us around America,” said Roger Daltrey, “but it did us no good at all.”
Some shows were in large arenas of major cities while others were booked into theatre-size auditoriums with the occasional outdoor state fair thrown in. The Who played for about 30 to 40 minutes on most dates, concluding their set with smashed guitars and smoke bombs that left audiences either stunned or ecstatic.
Tom Wright was working as an underwater photographer when he joined The Who at St Petersburg in Florida. “The Who came to Florida and that was the end of my underwater photography career,” he says. “These young kids would be yelling, ‘Where’s Herman, we want Herman’ and then The Who would start playing before the curtain came up,” he told Who biographer Richard Barnes. “When the curtain came up they would be really rocking and everybody was just moving about, like Roger would be running around and Pete would be swinging his arm and hammering the guitar and Moonie would be kicking ass. And people were in shock. The band didn’t stop between numbers or they’d quit playing for just a couple a couple of seconds, but it would be just long enough and BOOM into the next number.”
This was the period in The Who’s career when wrecking their equipment at the end of a set was a regular occurrence. “It was spellbinding,” adds Tom. “A lot of times there was no clapping whatsoever, just dead silence. People in the front row were just sitting there with their mouths open, stunned.”
Tom would go on to tour manage The Who in America for the band’s spring 1968 tour – their first as headliners, photographing them along the way, on stage, in recording studios, in their coach and in their hotels. They opened the tour on February 21 in San Jose, California, and while in the Golden State made a madcap, stop-start promotional film for ‘Call Me Lightning’. Tom was on hand to photograph the group in tin helmets and fooling around with an explosive detonator. The tour was extended into the first week of April and visited the new psychedelic ballrooms which were ideal for The Who to present themselves as leaders of the new rock movement.
A second US tour began on June 28, again on the West Coast, before heading east and back again, closing on August 30 after visiting over 30 US cities. Tom was no longer working on the road with The Who, but he did photograph them at a memorable show at the Singer Bowl, where they were co-billed with The Doors. After relocating from Florida to New York, in late 1968 Wright accepted a position as manager of the Grande Ballroom in Detroit, one of the era’s most important rock venues.
The tours that Tom photographed laid the foundation for The Who’s eventual capture of an American tour circuit they helped create. This didn’t exist during the first British Invasion of America, the one led by The Beatles and Rolling Stones, and it came about as pop became rock, with audiences beginning to listen to groups whose music was no longer aimed at teenage girls who screamed like banshees. During Tom’s tenure as The Who’s tour manager and in-house photographer the group pioneered a new concept of rock performance, ushering in an era that continues to this day. As the music they played became more and more sophisticated their shows became longer and more expressive.
Just as they done in the UK, The Who blazed a trail in America through the potency of their live shows. There was no run of chart-topping US singles or historic appearances on The Ed Sullivan Show. They didn’t so much crash down Uncle Sam’s doors as slide in through a gap after the doors had been left ajar by those that preceded them, but the hard work they put in meant that in the fullness of time they would become the stadium filling juggernaut whose career continues to this day.
Wright’s pictures of The Who on stage, in studios where they stopped off to record, in hotel and dressing rooms and in the coach that acted as a home on wheels, capture a fascinating but often forgotten period in the journey of one of the UK’s greatest ever rock bands.
Published by Omnibus Press, Their Generation has 176 pages, more great Who photographs than you can shake a stick at and costs £30 (£23.55 on Amazon).