This is the book that no established rock or pop star will want in their Christmas stocking. With very few exceptions, everyone who has enjoyed a hit record or two has also had a few flops, which they doubtless hope the world has forgotten. Now, along comes Richard Lysons to remind them of their flops, and while his motive is surely not to rub their faces in it, his diligence makes sure that none escape his merciless gaze.
The truth is, of course that most acts, especially newcomers, record more flops than hits and the ratio of hits to misses across the board is anyone’s guess. Statistics aren’t available – doubtless because the record industry doesn’t want to talk about its failures – but I’m inclined to think that less than one in 30 actual releases became hits. Those that remain unsold might even have been melted down so the vinyl could be used again, a terrible fate.
Flops On 45 is restricted to UK acts within the period denoted by its subtitle. By and large, it limits itself to acts who have, or had, enjoyed a measure of success along the way, which means that flops by hopefuls who never made the charts are ignored, otherwise the book would be about ten times its length. As it is, it’s 350 pages, including a substantial index and source notes, but no pictures, thus relieving its publishers, Empire Publications of Manchester, of substantial clearance fees.
“Flops On 45 makes an important contribution to popular music history: it honours a forgotten workforce,” writes the eminent critic and sociologist Simon Frith in his introduction, referring to the detail – the chronicling by Lysons of all those involved, hundreds of names, in a record’s production – that is at the heart of his book. Indeed, I’m hard pressed to think of any pop book, not even those that record the hits, as opposed to the misses, with so much trivial information. As it happens, in 2005, to mark the 1000th UK Number One hit, I commissioned and edited 1000 UK Number One Hits for Omnibus Press, which in many ways is the antithesis of Flops On 45, and though authors Jon Kutner and Spencer Leigh did a sterling job, they didn’t pack anywhere near as much information into the generous 600 pages of this large format, illustrated book as Lysons does into Flops On 45.
Faced with a proposal for a book on records that flopped, a commissioning editor such as myself might reasonably be excused for assuming that the book would flop too, for who would want to read about records few people bought? That’s not the point, of course. The point is to contrast the misses with the hits, and explain why an act with plenty of big hits somehow stumbles along the way. More specifically, and Lysons doesn’t hold back in this regard, he explains why he believes a record was a flop, usually because he thinks it’s pretty awful, but other factors such as taste, timing and promotion, or lack thereof, impact on a record's chances too. At the same time, though, he sheds a tear over those records that in his opinion deserved to be hits but weren’t.
Let’s take a random example. Only two acts – The Beatles and The Bee Gees – get a chapter to themselves. The Beatles didn’t have any flops collectively but the same cannot be said for the individuals after they’d split up. The Bees Gees, on the other hand, both top the charts and plumb the depths, and one of their biggest flops was ‘Fanny (Be Tender With My Love)’, to my mind the equal of ‘How Deep Is Your Love’ which reached number three, unlike ‘Fanny’ which didn’t chart at all in the UK. “Without doubt, one of the best R&B songs we ever wrote,” Lysons quotes Maurice Gib. “I love Arif Mardin’s production…” while Lysons adds, “It is one of the group’s finest songs and deserved to be a hit. Perhaps the title – inspired by the housekeeper at 461 Ocean Boulevard named Fanny Cummings – was the problem. As British-born, surely the writers knew the problems of using this word? But for me, ‘Fanny’ is in a class of its own.” I agree.
Flops On 45 is divided into 17 chapters, each of which deals with a particular strain of pop – Teen Angels, Underground, Ladies, London Boys, Glam, Punk etc etc – and is a trivia fans delight, well worth the £14.95 rrp.



