Steve’s
first album Matthew And Son contained
14 tracks and was released in February to mixed reviews. It was not a
commercial success, probably because it contained both hit singles, their
respective “B” sides and a rather listless version of ‘Here Comes My Baby’.
Mike Hurst wrote the liner notes and thanked everyone who was associated with
Stevens” career including Chris Brough, now Stevens’ co-manager, and engineer
Vic Smith who, as Vic Coppersmith-Heaven, would produce a string of crack
singles for the Jam fifteen years later.
“The first Cat Stevens album is not outstanding,
nor is that surprising,” wrote Melody
Maker’s anonymous reviewer. “Cat’s songwriting is a funny thing – some are
good, intricate and cleverly thought out, others are basic, simple and a little
boring. When one of the simple songs is coupled with an enormous Alan Tew/Mike
Hurst arrangement – all thundering strings and stops and starts – it sounds a
little pretentious. It’s a good LP of characteristic Stevens music but given a
little more variation, less of the shammy orchestration and sound and an extra
punchy vocal, it could have been a world beater.”
An element of controversy surrounded Steve’s next
single ‘I’m Gonna Get Me A Gun’, which had its first public airing in March on Juke Box Jury, then the most popular
televised pop programme in the UK. A feature of the show was to invite artists
to appear but to keep their presence secret until after their record had been
played. While the jury commented on their efforts the camera would focus on the
subject of their remarks (who was usually seen biting their fingernails or
evoking similar stressful characteristics) behind a screen and invisible to the
panel.
Hurst: “We hadn’t even considered the possibility
that we could be accused of spreading violence but when the record was played
on the show, Jimmy Savile launched into an attack on records that encouraged
violence. Steve was there behind the screen with the camera on him, cringing
with embarrassment and shaking with nerves, but at the end of Savile’s sermon
all the jury voted the record a hit.”
So did Chris Welch, Melody Maker’s singles reviewer, who’d evidently forgiven Steve for
his parsimony in the pub. ”Undoubtedly Cat’s best record to date,” he wrote.
“The arrangement is even more exciting and busy than ‘I Love My Dog’ and you’ll
feel quite exhausted trying to take it all in. Alan Tew’s musical direction has
almost drowned out poor Cat, but nevertheless, he’s in there with some good
rebellious lyrics which should get the younger generation queuing up to buy
this record.”
Welch and the JBJ
panellists were correct in their predictions. Violent or not, ‘I’m Gonna Get Me
A Gun’ reached a respectable number six in the charts during April, the same
month that saw Stevens on the road in his first and last pop package tour.
From March 31 to April 30, opening at the Finsbury
Park Astoria (later the Rainbow) and closing at Tooting Granada, Steve appeared
throughout Britain on a bill that was headlined by The Walker Brothers and also
featured the Jimi Hendrix Experience and Engelbert Humperdinck. On this
occasion Steve was backed by The Quotations, another Decca act, who included in
their number bassist Johnny Gustafson and drummer Micky Waller and who also
provided backing material for the stars of the show, The Walker Brothers, Scott
Engel, John Maus and Gary Leeds.
The performers were just as ill-matched then as
they appear today, with Hendrix – touring the UK proper for the first time –
upsetting The Walker Brothers with his extraordinary stagemanship and Stevens
performing nervously to isolated screams from fans of the handsome Walkers.
The ever vigilant Chris Welch was present at the opening
night. “Cat Stevens has improved tremendously stagewise and looked very cool
and confident,” he wrote later. “Even when wearing a cowboy hat and gun for
‘I’m Gonna Get Me A Gun’. He was competently backed by The Quotations featuring
some very fine drumming from Micky Waller.”
There is a photograph from the tour in which Steve
is flanked by Hendrix, Gary Leeds and Humperdinck. He holds a pistol, the stage
prop for ‘I’m Gonna Get Me A Gun’, and gazes abstractly to the left of the
camera, unsure of his position in such company, evidently bemused at the
direction his career is taking. There is evidence to suggest that he was in awe
of his fellow performers: he later admitted to holding open a door for Scott
Walker and peering inside the Walker Brothers’ dressing room to confirm their
existence in flesh and blood.
With three hit records under his belt, Cat Stevens
had become an established name in the pop world by the summer of 1967. His
earnings were reported to have reached £1,000 a week, received variously from
record and songwriting royalties, stage performances and TV appearances both at
home and in Europe – notably France, Germany and Holland – where the records
had enjoyed success on a scale almost equal to that of the UK.
“We were always flying out to the Continent for TV
appearances and the money, with expenses, was very good,” says Hurst. “Steve
was always very conscientious with his money, even to the point of meanness. I
think he inherited his love of money from his father who would count the takings
from the restaurant at the end of an evening while Steve was watching.
“Steve would never spend his own money on anything
unless he really had to. The songwriting was where he made it most. The
Tremeloes’ record sold very well in America... it made him a small fortune.”
With such matters in mind Steve continued to live
with his family above the restaurant in Shaftesbury Avenue where ample space
had by now been converted into a small flat for his private use. “I remember
saying to myself ‘Now if only I can save ten thousand pounds I’d be all right.’
The material things were important to me,” admitted Steve.
During May Steve formed his own production company
(Cat Stevens Productions Ltd) for the purpose of recording other artists
performing his songs and a second company (Doric Productions Ltd) for handling
the management of artists signed to the first company. Two singers were signed
– Peter James and Sasha Caro. Neither made any impression on the charts when
records produced by Steve (‘Emperors And Armies’ by James on CBS and ‘Grade 3,
Section 2’ by Caro on Decca) were released later in the year. Steve was also
reported to be planning to write the score for a stage musical entitled A Mexican Flower but like many
subsequent involvements in stage musicals, it never came to fruition.
The busy summer schedule represented a climax to
the first phase of Cat Stevens’ career. From this point onwards he would slip
gradually from grace: his next three singles were relative failures, his
relationship with Mike Hurst and arranger Alan Tew soured and the follow-up
album to Matthew And Son was recorded
– and received – in an atmosphere of impending gloom. To cap it all, Steve
contracted tuberculosis, which effectively set his career back by almost two
years.
“I was trying hard to write the next hit song but
showbusiness wore me down and my records weren’t selling so much any more,” he
says. “I felt lonely out there and I began to drink and smoke heavily. I needed
at least one bottle of brandy or wine to get me up on stage and I was staying
up late and chasing after girls... the life of a star. I became dangerously ill
and the result was tuberculosis.”
The fourth single ‘A Bad Night’ was released in July. “Because the other singles had such a lot of
energy and unusual arrangements ploughed into them, the ideas were running out
by this time,” says Hurst. “‘A Bad Night’ was totally outlandish... we went
over the top. That record has three tempo changes and three different
arrangements played by three different sets of studio musicians. It was so
complicated that people just weren’t interested in it... it didn’t hit them
right between the eyes as the others had done.
“It was very much a showbusiness record. People in
the industry liked it but that’s typical of a common mistake that people make.
It was a musicians’ record and not a record for the public.”
Pop singer Anita Harris, reviewing ‘A Bad Night’ in Melody
Maker’s Blind Date feature, agreed: “They’ve got a whole variety show
here,” she opined. “It’s a lot of fun but I don’t think it’s to be taken
seriously.”
‘A Bad Night’, the first single by Steve to be
recorded at Olympic Studios in Barnes in preference to Decca’s West Hampstead
facility, reached Number 20 on the singles charts. ‘Kitty’, the fifth Deram
single released five months later, rose no higher than Number 48. In the
meantime Steve had signed a Birmingham group called Yellow Raincoat to his
Doric production company, used them as a backing band on isolated live
appearances (including a 48-hour ‘Love In’ at the Palais Des Sports in Paris)
and made the decision to leave Mike Hurst and his associates.
‘Kitty’ illustrates perfectly the dilemma that
Steve was facing and goes some way to explaining his declining fortunes. Like
‘A Bad Night’ it was over-produced to
the point of absurdity with bombastic brass crowding the chorus as it lurches
through unsubtle orchestrations and a dated razzamatazz arrangement. For a
sensitive soul like Cat Stevens, ‘Kitty’ just blunders along, steering a direct
course towards variety entertainment. It appeared as if his professional
advisers were determined to turn Steve into a minor league ballad singer with
teeny bop aspirations, a sort of cross between Engelbert Humperdinck and David
Cassidy.
“The final break actually came when the agent that
Mike had appointed wanted me to go into pantomime over Christmas,” says Steve.
“When I refused the agent told me I was making the biggest mistake of my life.
I’m pretty sure it was Cinderella and
I was being lined up for the role of Buttons.”
Thus were formed the seeds of dissatisfaction
between Cat Stevens and the business advisors who controlled his career. The
relationship was terminated some months before Steve contracted TB.
“It was the same old argument and the finger can be
pointed equally at both sides of the equation,” says Hurst. “By this time Steve
had been offered fortunes from all over the place and if you were an artist you
would probably feel the same way as he did which was to get rid of the people
he had been involved with up to now and move onwards. That is exactly what
happened in 1968... that year was one long interminable legal wrangle for me.”
Steve hired the services of an experienced
entertainment lawyer called Oscar Beusalinck, a senior partner in the firm of
Edward Oldman and Co., who wrote to Hurst claiming that his contract with Cat
Stevens had been signed before Steve had reached the age of 21 (which it had),
and that being with a minor, it was not binding in law.
“Our relationship ended with a good deal of
acrimony,” admits Hurst. “We did the second album with lawyers actually in the
studio. It was horrendous. Steve had to do the album under the Decca contract
and Decca insisted that it was recorded at their own studios in order to keep
the costs down. They realised it might be their last shot with him because of
the contractual problems between him and me. Steve wanted to use Olympic
studios again but Decca wouldn’t let him.
“The sadness of the whole affair from my point of
view was the letter from his solicitors that claimed I hadn’t furthered Steve’s
career. I don’t think he would have said that to my face but that’s what was
said legally and I blew my top... a year and a half ago he had been earning ten
pounds a week waiting tables at the family restaurant and now he was earning
one thousand pounds a week. If that isn’t furthering someone’s career I don’t
know what is.”
Steve, on the other hand, felt that his earnings
were being reduced by an inordinate amount through expenses. “I had to pay a
percentage to Mike, a percentage to the agent, the office costs and everything
else,” he says. “They even made me pay for the advertising of the records in
those days.”
“The lawyers said that his increased income had
nothing to do with it,” says Hurst. “Steve was a minor and shouldn’t have signed
the contract with me in the first place. There was no argument for me against
that because a minor was someone under 21 in those days, not 18 as it is today.
That was that end of business.”