The switch in record labels from RCA to EMI in 1982 saw David Bowie pocket a reputed $17 million advance and move back into the musical mainstream, this time on his own terms. With EMI’s promotional muscle behind it, Let’s Dance (1983), produced by Nile Rodgers, became his best-selling album ever, its funk-driven title track a big hit with an even bigger hook. He was looking different now too, more mature and smartly turned out in stylish pastel suits, business-like yet as attractive as ever, his neatly coiffured blonde hair and easy smile as appealing as the sheen of Let’s Dance tracks like ‘Modern Love’ and ‘China Girl’. The Serious Moonlight tour that followed saw Bowie ever more accomplished on stage, his gift for presentation now executed with effortless panache, a crowd-pleasing spectacle of light, sound, movement and mime, all to accompany a catalogue of wonderful songs played by top class musicians led by guitarist Carlos Alomar. It was this vision of Bowie that in 1985 seduced a worldwide audience of millions at Live Aid, his four-song set during Bob Geldof’s all-star charity extravaganza a highlight of the event and a triumph of mass communication.
The momentum, however, was not to last. Tonight (1984) failed to match the sparkle of Let’s Dance, presaging an artistic decline that lasted for almost a decade, exacerbated by the disappointing Never Let Me Down (1987) which in the fullness of time Bowie himself would resoundingly disparage. The global success of the new ‘normal’ Bowie, and the less-than-radical soundtrack that accompanied this latest model, proved to be his undoing. In distancing himself from the cutting edge, he fell between two stools, alienating both the new and less critical post-Let’s Dance audience that recoiled at his theatricality while at the same time frustrating the more discerning long-term fans who’d been drawn to his visionary zeal. Matters weren't helped by contractual obligations to a hungry new record label.
Bowie’s solution to this dilemma was to form a group, Tin Machine, in which he would claim to be ‘just another member’, an optimistic prospect to say the least. If nothing else the two heavy-handed Tin Machine albums in 1989 and 1991 and subsequent live recording a year later moved Bowie away from the spotlight to lick his wounds. His commercial stock was now at its lowest point since before the Ziggy era but he surprised the world again, not with music but by marrying the Somalian model Iman Mohamed Abdulmajid [1]. Iman clearly inspired the romanticism of Black Tie White Noise (1993) and seemed to finally settle Bowie’s restless spirit and curb his occasional lapses into hedonism.
Thereafter Bowie’s muse would fluctuate across a series of thoughtful, occasionally acclaimed albums that were never quite as illustrious as those that preceded them but at the same time restored his reputation and sustained it for two further decades. There were tours in which he was never less than immaculately turned out, with favourite songs from the past judiciously blended with newer material and, like many of his peers, he made announcements to the effect that he would no longer play old hits, only to renege on the pledge a year or two later. How could he not perform songs like ‘Starman’ and ‘Heroes’ that had become touchstones in so many lives? How could he top the bill at the Glastonbury festival, as he did in 2000, and not perform songs that the vast audience craved? Some of his later records, Earthling (1997) in particular, were on the experimental side while others, notably hours… (1999) and the enjoyable Heathen (2002), were designed for mass consumption, as was the less successful Reality (2003).
To promote Reality Bowie undertook a huge world tour that stretched from 2003 into 2004 but in June of ’04 was abruptly cancelled when he suffered heart problems at Scheeßel in Germany. It is understood that he underwent a heart bypass operation. After surgery, Bowie returned to New York, his home for the past decade, where he would continue to live in relative seclusion for the remainder of his life.
From that point on the public was told very little about what was happening in the world of David Bowie. He stopped giving interviews around 2006 and his official website remained silent for extended periods. It was reported that he had declined a knighthood and that he wandered around downtown New York’s galleries and bookshops unrecognised, his preferred disguise on public transport a hat worn low and the pretence of reading a Greek newspaper. Like John Lennon between 1975 and 1980, he lived privately, in an expansive, four-bedroom penthouse in SoHo [2], enjoying his marriage to Iman and raising their daughter, his finances secure thanks to judicious management of his copyrights and assets. Although he made occasional guest appearances, notably with the Canadian rock band Arcade Fire, the long period of inactivity and the knowledge that he’d been a heavy smoker for most of his life fuelled rumours about his failing health. In the words of the noted music critic Charles Shaar Murray, we no longer knew who David Bowie was any more, even if we ever did.
Since presentation was so crucial to Bowie’s craft it is safe to assume that the reason the world henceforth saw so little of him was because he could no longer present himself on stage or elsewhere in the manner he would prefer. Bowie would no sooner appear as a shadow of his former self than reassume the character of Ziggy Stardust so, rather than appear as someone who no longer resembled the David Bowie that was universally adored, he chose not to appear at all. Age, it seemed, was the great leveller, even for David Bowie. Nevertheless, his absence created a vacuum in which his star continued to shine brightly: the exhibition of his stage outfits and other memorabilia at London’s Victoria & Albert Museum in 2013 attracted record crowds and would tour the world.
That same year Bowie’s silence was broken dramatically with the unexpected release of The Next Day which took fans and everyone else completely by surprise. In what in hindsight can be seen as another superb piece of media manipulation, as impressive as any in his entire career, its unheralded arrival was a front-page news story in itself, Bowie deriving more publicity by doing absolutely nothing than other top-flight acts receive from the massive, not to mention expensive, advance promotion that is the norm in the 21st Century. A reflective, carefully crafted work, The Next Day won Bowie the Best British Male Solo Artist at the 2014 Brit Awards. The model Kate Moss, wearing one of Bowie’s original Ziggy costumes, picked up the award on his behalf while an enlarged 1973 photo of the real thing, in the identical costume, looked on from above, his arms outstretched and bare legs pinned together as if about to execute a dive into the audience. Best male? No competition, even at 67.
Two years later, on January 8, 2016, his 69th birthday, following another period of absolute silence, came the elegiac, brooding Blackstar, a recording which in hindsight seems to have been deliberately designed as a requiem. With lyrics that vaguely referenced his rapidly approaching demise, it will remain a moving, emotional epitaph, intentional in design, a unique and strangely appropriate climax to an extraordinary life.
David Bowie passed away from cancer of the liver two days later. He’d evidently been diagnosed 18 months earlier and only a tight circle of family and friends knew the extent of his illness. Remarkably, it remained a close secret, so the announcement came as a profound shock to the world and inspired tributes from the high and mighty, fellow musicians and – most notably – multitudes of fans for whom David Bowie represented much more than simply a great rock star but an ideal, a way of life, an incentive to live as you choose and not be cowed by convention. Within hours of the news, these fans, many of them with blue thunderbolts painted on their faces, gathered in their thousands to sing his songs at locations associated with Bowie’s life and career where hastily erected shrines spoke far more about his impact on this world than any of the clichés uttered by the great and the good.
I was at home in Surrey when I heard the news. The phone rang at 7.15am, unusually early. It was Paul, a local friend and writer of historical romances, telling me that BBC Radio Surrey had called him to ask if he knew how they could get in touch with me. “Why?” I asked.
“David Bowie is dead,” he replied.
It took a moment to sink in and, truth be told, I thought he was saying something about his new record Blackstar, which I’d bought the previous day.
“I know,” I said. Then I checked myself. “Dead? That can’t be.”
“It is, and they want you to call them.”
“James Cannon?”
“Yes.”
I’d met James fairly recently. He and Suzanne Bamborough presented the 6am to 9am show on BBC Radio Surrey & Hampshire. I’d talked to him on air about John Lennon on the 35th anniversary of Lennon’s assassination a few weeks previously.
So I called James, and began to talk. I fact, I didn’t stop talking about David Bowie until 4 pm in the afternoon about eight hours later, aside from the time spent on the train to London when I tried to gather my thoughts, all the while listening to a hastily-compiled playlist of Bowie music on my iPod. By then my voice had been heard on BBC Breakfast TV over a series of still photographs. This was at 8.20 when I was still in a state of shock, trying hard to sound articulate and not clichéd. This came about simply because someone at Broadcasting House had heard me on Radio Surrey and must have thought I sounded reasonably coherent and knowledgeable. When I thought about it later I realised what a privilege it was to be asked to talk about David Bowie to a watching audience that was probably in the millions. There were lots of people far more qualified than me who could have been invited to talk over the still photographs but I just happened to be available and there was insufficient time to get hold of, say, a producer who'd worked with Bowie in the studio, or a musician from his many bands, or a Bowie biographer. This a link to it: https://www.youtube.com/watch?v=ysudE9-MV2o
Later, in London, I spoke to a score or more of BBC regional radio stations, firstly from my office and then from Broadcasting House. Much of what I said is part and parcel of what I have written in this blog post.
“He was the Hollywood rock star, as untouchable as the great movie stars of the thirties and forties, magnificent, superhuman,” I recall saying. “That is how he will be remembered.” It was a line I reiterated all day, over the phone to presenters up and down the country. After about five or six interviews it became strangely pat, like a mantra, and although I veered off line a bit with some personal reminiscences about meeting Bowie during my years on Melody Maker and working at RCA in the late seventies, it seemed to satisfy everyone.
This hectic activity lasted from the moment I got up until 4 pm. I didn’t hesitate to consider whether talking about David Bowie was good thing to do or consider the integrity of what I was doing. I was a professional journalist, after all, and the media was my chosen path. It was my job, like it or not. No one offered to pay me for this and, of course, I didn't ask to be paid (though I do when I’m asked to appear in televised documentaries about rock acts). I didn’t have a chance to think really, to sit back and let the news soak in. David Bowie, alas, was dead.
There was another, slightly surreal, element to all this. On the previous day I had bought Blackstar at Sainsbury’s, along with the week’s shopping. I played it in the car as I drove home, on the CD player in our living room as I read the paper and, having downloaded it on to my iPod, on a docking speaker as my wife and I ate our evening meal. We talked about it too, very atmospheric I thought, not particularly commercial, some lovely melodic moments, a bit jazzy if you consider a honking saxophone ‘jazz’, definitely the kind of album that will grow on me. It was my intention to listen to it more closely in the coming days, on earphones so I could hear the lyrics properly, and do a review on this blog in a day or two’s time. I did catch something in the title track about a single candle, a bit elegiac I thought, but I hadn’t heard enough of the lyrics, all of which I’ve now read more closely, to deduce that it was a farewell letter.
After we’d listened to it a couple of time I decided to stick with Bowie for the time being and played his achingly lovely version of Paul Simon’s ‘America’ from the Concert For New York City in 2001. He followed this with a majestic, stirring ‘Heroes’ [3], of course, my favourite Bowie song, though ‘Starman’ runs it a close second. We listened to that too, enjoying it as ever. So it was that on January 10, 2016, the day David Bowie died, I had listened to his music all day without realising that he was dead.
In the second decade of the 21st Century, when performers from rock and roll’s pioneering era seem to pass away with the inevitability of the changing seasons, the loss of David Bowie could be compared only to the deaths of Elvis Presley and John Lennon. “I am not a rock star,” he would repeatedly tell journalists. He was right. He was much more than that; untouchable, perhaps comparable to stars in the old Hollywood sense of the term, perhaps in his daring and ambition beyond compare, shining as brightly as any star on a cloudless night, truly one of the brightest we shall ever see. He’s up there now, looking down on us, and maybe, if you glance skywards and catch a comet flashing across the heavens, you might see David Bowie riding its fiery slipstream, laughing, singing and waving bye-bye, the prettiest pop star of them all. “If we sparkle he might land tonight…”
[1] Iman gave birth to their daughter, Alexandria Zahra Jones, known as Lexi, on 15 August, 2000.
[2] After Bowie’s death in 2016, the penthouse sold for $16.8 million.
[3] If after reading all this you feel the need for a quick injection of hi-octane Bowie or simply want to remind yourself what all the fuss was about, watch this on Youtube. Along with his Live Aid set, it's as good as it gets.
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